EUGENE, Ore. (KMTR) -- The Eugene Emeralds Baseball Club have a new identity that pays tribute to America's greatest urban legend: the legend of Sasquatch in the Pacific Northwest.
The primary logo features Sasquatch unearthing trees behind Emeralds lettering.
The team unveiled the new look Tuesday night, along with several other Sasquatch and foot-related marks.
Emerald Green, Sasquatch Black and Neon Green make up the club's new official colors. The Emeralds are the first franchise in professional sports to use Sasquatch as a team logo and the first team in MiLB to use Neon Green as a primary color.
"When we started this process, we wanted to end up with something fun that fans could really associate with," said Ems General Manager Allan Benavides. "Sasquatch gives the Emeralds a face for the first time in our long history."
Sasquatch biting a tree will be the emblem on the home hat while the foot-shaped letter 'E' will serve as an alternate.
The road uniforms will feature the Eugene script with feet on each end. Home, away and alternate uniforms will be released in the spring.
A number of different options were considered including themes that involved forests, trees and various woodland creatures. “Ultimately, we felt that Sasquatch was the best fit to represent the mystique of the Northwest woodlands,” said Benavides.
Merchandise is now on sale at www.EmeraldsBaseball.com