What's a bigger business boom for Eugene restaurants? Super Bowl or Oregon Football?

What's a bigger business boom for Eugene restaurants? Super Bowl or Oregon Football?

(Chris McKee, KMTR-TV)
(Chris McKee, KMTR-TV)
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Updated: 2/05/2012 9:54 pm
EUGENE, Ore. (KMTR) -- The Super Bowl is notorious for getting everyone, even people who don’t like football, to watch the game and eat lots of food in the meantime, so much so that the USDA says Super Bowl Sunday is the second highest day in the U.S. each year for food consumption.

So are local businesses seeing those hungry numbers add up?

At Track Town Pizza on Franklin Boulevard in Eugene, the business estimates it will make about 300 pizzas on Super Bowl Sunday. While that number is higher than a normal Sunday, it’s nothing the pizza restaurant hasn’t seen.

The biggest change is how those pizzas are served. Super Bowl Sunday means Track Town Pizza adds a full-staff of delivery drivers. On the line however, things are relatively normal.

While Super Bowl Sunday is a day to gorge on the eats, Track Town says its biggest money maker is still Oregon Ducks football games.

The Rose Bowl brought in about 450 pizza orders.

However, a typical home Oregon football game will fuel about 800 pizza orders for Track Town Pizza.

“Those are huge, they're the biggest time of the year, football season, even having Matthew Knight Arena across the street with the basketball team, the football games are extremely busy,: says Tim Hill, manager at Track Town Pizza.

While pizza is a staple for football parties, so are chicken wings.

Down the street on Franklin Boulevard, the Campus Chicken Shack says the Super Bowl brings a spike. Shortly after opening, it received two orders for 60 wing packs.

Americans will eat an estimated 1.2 billion chicken wings on Super Bowl Sunday by some estimates.

However, Campus Chicken Shack staff says its business is ultimately at its biggest when the Ducks are in town.

“We have Matt Knight Arena right down the street, and we have Autzen not too far away, so definitely the Oregon games are more busy, we have times after the games where we have all of our seats taken and there's a line almost out the door with people,” says Hailey Prociw of the Campus Chicken Shack.

Despite the possibility of more orders on the big event / game days, both restaurants say the key to big business is not new deals, but sticking to the so-called “classics.”

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