EUGENE -- The numbers suggest that success on the football field, like the University of Oregon's Rose Bowl victory, leads to success in recruiting a higher quality student body.
Even losing a Rose Bowl, make that two in a row for Wisconsin, can lift the academic side of the school. Applications at the Madison-based school went up 12 percent after last year's loss to TCU.
"The universe of football is a front porch of any university," Lashbrook said. "This is huge in Oregon. It's huge for the sports industry in Portland. Its put us on the map globally."
Enrollment from students based in the Los Angeles area, home of the Rose Bowl, has increased 169 percent in the last five years at the University of Oregon. This academic year, Oregon saw record enrollment, along with the smartest-ever incoming freshman class. And that's after two heartbreaking BCS games.Courtesy KGW.com