EUGENE, Ore. (KMTR) -- The city of Eugene will launch a brand new website on Friday and with the fresh look online, the city is also launching a new logo.
The city’s current logo has been the same since the 1970’s with minor modifications. The old logo features an angular picture of the city’s Skinner and Spencer’s Butte with a view of the skyline in between the two buttes. The word “Eugene” is featured at the bottom of the logo with a serif-style font.
The logo is a more updated look of that same logo.
Both Skinner and Spencer's Butte with the city's skyline in the middle are still featured in the new logo. However, the lines are less angular and the font is now sans-serif.
The colors are also still blue and green in the new logo, however, they’ve been enhanced for a bolder and brighter feel.
With less detail and brighter colors, the city hopes the new logo will stand out more and print out more easily on physical objects in the future. The city has tweaked its old logo overtime because of its difficulty to reproduce with compact angular lines.
The new logo will be rolled out over time, replacing the old logo as physical items need to be swapped out.
“We'll have both of them for a while and maybe quite a while and that's OK again, because we feel like one is really a continuation of the other,” says Jan Bohman, Community Relations Director for the City of Eugene.
“We're excited to have something that we feel like expresses more accurately who we are today, you know that it is a more open and friendly organization,” says Bohman.
The first big showing of the logo will be on the city of Eugene’s website. Physically, people should start seeing more of the logo at the TrackTown 2012 Olympic Track & Field Trials this summer.
The city designed the logo in-house for the most part with city employed graphic designers doing the work.
Cost wise, the city spent about $7,000 on the logo project. That money went to CAWOOD, a Eugene consulting firm which helped give professional input on the final look.
