EUGENE, Ore. (KMTR) -- A local car dealership is turning pink in October to help a Eugene non-profit supporting breast cancer patients.
Kendall Automotive's Eugene Chevy/Cadillac dealership will be decked out in pink through October to support a breast cancer non-profit called the Breast Cancer Warrior Foundation.
For every new Chevy sold by the dealership in October, Kendall is giving $25 to the foundation. The fundraiser has the potential to generate several hundred dollars for the local foundation, which helps guide women through a breast cancer diagnosis.
Brooke Jones started it as a way to also help pay for women to enroll in clinical trials for breast cancer treatment.
“Until people line up and start enrolling, what happens in the laboratory stays in the laboratory. Thousands of breast cancer clinical trials go unfilled each year,” says Brooke Jones, founder of the Breast Cancer Warrior Foundation.
"Our employees - it really hits home - a lot of them have either been affected personally or they have a friend or family [member], so it’s really important to them that Kendall gets behind this,” said Amy Newport of Kendall Automotive.
Kendall is also doing something called Service for Strides with the Breast Cancer Warrior Foundation in October. Every time a customer gets a rebate on service, they have the option of giving it to the foundation and Chevy will match the dollar amount of the rebate. The fundraising continues through the end of the month.
The Breast Cancer Warrior Foundation is also asking local trick-or-treaters to collect donations for the foundation. For more information on the program, visit the foundation’s website at http://www.breastcancerwarrior.net/