Beer Week campaign urges visitors to 'Respect the Neighborhood'

Beer Week campaign urges visitors to 'Respect the Neighborhood' »Play Video
R-E-S-P-E-C-T to this part of the city

EUGENE, Ore. - Eugene Beer Week started in earnest Monday, with events planned across the city leading up to the annual Sasquatch Brewfest on Saturday.

This year, Sasquatch and many Beer Week events are being held in what is being touted as Eugene's "Fermentation District" - that area of the Whiteaker neighborhood that is now home to several breweries and tasting rooms.

Businesses in the neighborhood have joined residents and local government to spread a message of responsibility.

A poster campaign kicks off this week, reminding regulars and visitors alike to "Respect Yourself. Respect the Neighborhood."

"This is a great place to come and hang out," said Ninkasi co-founder Nikos Ridge at the company's tasting room, "but it's also a place where there's people that live, and it's a mixed use area - which has a lot of positives - but we all need to be respectful."

The signs will stay up even after Beer Week and Sasquatch Brewfest. The campaign could expand to include coasters and other outreach.

This is the 4th year for Eugene Beer Week.

Sasquatch, now in its 12th year, is held in memory of the late Glen Falconer.

Proceeds benefit scholarships awarded in memory of the influential local homebrewer turned professional microbrewer, who died in 2002.