NBC signs deals to broadcast Olympics through 2032

NBC signs deals to broadcast Olympics through 2032

The International Olympic Committee has awarded NBCUniversal the broadcast rights in the USA for the Olympic Games through to 2032.

“This is one of the most important days in the history of NBCUniversal," said Steve Burke, CEO. "The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCUniversal for the next two decades."

NBCU previously acquired the right to be the IOC’s broadcast partner through to 2020 in June 2011, including the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016, the XXIII Olympic Winter Games (2018) in PyeongChang, and the Games of the XXXII Olympiad (2020) in Tokyo. Host cities beyond that year have not yet been selected.

The agreement from 2021 to 2032 is valued at $7.65 billion, plus an additional $100 million signing bonus to be used for the promotion of Olympism and the Olympic values between 2015 and 2020.

The IOC distributes more than 90 per cent of the revenue it generates to support the International Sports Federations; the 204 National Olympic Committees and their Olympic teams; and the Organising Committees of each Olympic Games.

“This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term," said IOC President Thomas Bach, who led the negotiations. "The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032. NBC’s expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come.”

“The Olympics are the world’s greatest cultural and athletic event, and presenting them to the American audience is an honor and privilege for our entire company," said Brian Roberts, chairman and CEO, Comcast Corporation said. "Our long-term commitment to and investment in the Olympic Movement are a reflection of our belief in the future of broadcast television, as well as our confidence that our partners at the IOC will continue to deliver great Games and that the Olympics will remain the world’s premier sports event."

By 2032, NBCU will have covered a total of 23 editions of the Olympic Games, since its first Games broadcast in Tokyo in 1964.